Over the past 4 years I have spoken with many independent pharmacists who have tried leafleting their area to advertise the pharmacy and the vast majority tell me how costly an exercise it was. i.e the campaign yielded poor, if any, results!
And yet that is how I started – and still do – to generate excellent results throughout my 32-year career!
In my experience there are several common reasons why leaflets do not work, and they are:
- The copy does not lend itself to generate appropriate interest
- The leaflet is poorly printed
- The targeting may be incomplete
- The wrong method of distribution is used
- There is not an easy-to-use call of action (method(s) to respond)
At Robson Pharmacy Media we have had a lot of success with what we call our Response Leaflet.
Professionally written, the Response Leaflet has a clear message, is delivered using the very best method and has a very easy way for the potential patient to respond.
And respond they do!
With recent results producing:
- 10,554 leaflets producing over 2,000 new items
- 3,000 + items from only 20,000 leaflets
- Private services clinics FULLY BOOKED
What are your thoughts?